We crafted a media strategy that increased relevance and untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages to test against an evergreen control, resulting in higher online sales and the discovery of two new segments for future acquisition rollouts.
Media Strategy and Placement
Paid Display and Social
Web and Performance UX
+300% LIFT in paid media conversions
+26% shorter lead to purchase cylce