TRX

Shaping up social to attract new fitness communities.

Insight

With a wide range of different age groups and sports enthusiasts that benefited from TRX, we were convinced in the great opportunity to attract new customers by targeting specific exercise behavior segments with their unique TRX performance benefits.

Approach

We identified six new fitness communities to target and test with unique visual and messaging approaches against a more evergreen control. Testing was focused on paid social and respective unique landing page experiences.

Result

Through the creation of more focused Facebook ads to a more relevant landing page experience, we delivered segments with significantly higher performing sales conversion rates.

300%
Lift in sales conversion rate
30%
Shorter lead to purchase cycle
TRX Holiday Landing Page

Black Friday Email

TRX Free Gift Email

12 Days of TRX-mas Email