Shaping up social for customer growth

Attracting new customers via segmentation.

We crafted a media strategy that increased relevance and untapped demand for TRX’s famous exercise system. Six new fitness communities were targeted with unique TRX benefit messages to test against an evergreen control, resulting in higher online sales and the discovery of two new segments for future acquisition rollouts.

TRX Laptop
LIFT via integrated channels:

Media Strategy and Placement

Paid Display and Social


Integrated campaigns

Web and Performance UX

TRX Laptop
LIFT highlights:

+300% LIFT in paid media conversions

+26% shorter lead to purchase cylce

TRX Laptop