Shaping up social to attract new fitness communities.
With a wide range of different age groups and sports enthusiasts that benefited from TRX, we were convinced in the great opportunity to attract new customers by targeting specific exercise behavior segments with their unique TRX performance benefits.
We identified six new fitness communities to target and test with unique visual and messaging approaches against a more evergreen control. Testing was focused on paid social and respective unique landing page experiences.
Through the creation of more focused Facebook ads to a more relevant landing page experience, we delivered segments with significantly higher performing sales conversion rates.