DRIVING CUSTOMER CONVERSIONS
more trials into
Our approach to direct mail and email helped SiriusXM acquire more paid
customers at higher lifetime value.
LIFT in winback
direct mail CPA
LIFT IN TRIAL CONVERSIONS
VIA EMAIL WELCOME SERIES
LIFT via integrated channels:
Our new welcome series email solution
drove +23% lift in paid customer conversions
with faster revenue recognition.
Our approach to direct mail has produced
6 challenger direct mail winners for SiriusXM’s
New Vehicle and Winback conversion teams.
We led the redesign of new repeat vehicle
purchase segment target that drastically reduced churn and improved lifetime value.