Rodan + Fields

Uplifting the best products.

Rodan and Fields asked LIFT to come up with some fresh email approaches to drive cross-sell for its top-selling Lash Boost beauty product. They wanted to uplevel their existing email creative templates to feel more emotionally engaging, concise and visually impactful.

INSIGHT

Give your eyes the impact they need. As prior purchasers of the R&F eye cream, the target audience already demonstrated an interest in enhancing their eye area—they would be primed for an upsell of R&F’s best-selling product to boost their eyelashes.

APPROACH

We answered the creative asks with three distinct concept approaches. “Transform Your Lashes” concept was all about how Lash Boost has the power to generate joy and confidence—every design and copy element in the creative served to communicate this, from the fun eye-catching animation to each emotional benefit-driven header.

RESULTS

Our creative chops were a winner for Rodan + Fields. We went on to deliver a triggered CRM test strategy based on unique behavior and segmented messaging for the year ahead.

Bold statements + boosted engagement