Connecting
more people to
safer and smarter
home security

Securing more direct customers.

Frontpoint tasked LIFT with re-engineering its owned and paid digital properties to deliver more
direct online leads and customer conversions. Our new website end to end redesign generated an immediate lift in direct customers at lower CPA.

  • %

    LIFT IN
    QUOTE TO CUSTOMER EMAIL SERIES

  • 377%

    LIFT IN
    E-COMMERCE CONVERSION

  • %

    LIFT IN SEM LANDING
    PAGE CONVERSION

  • %

    LIFT IN
    DIRECT MAIL CPA

LIFT via integrated channels:

Website and
Performance UX

Our new website design and conversion UX helped triple direct customer sales, significantly reducing customer acquisition costs.

PAID SOCIAL

Our Facebook and IG creative generated higher response and lower cost per lead and cost per customer with higher direct sales.

EMAIL PERFORMANCE

We leveraged the LIFT Email Response Levers to convert more quote leads into customers at a faster pace. Our campaign email series consistently drove higher e-commerce orders to both prospects and existing customers.

DIRECT MAIL

Our 8 Rules for Direct Mail Response more than doubled the previous control response rate while lowering cost per customer by 53%.