more people to
safer and smarter
Securing more direct customers.
Frontpoint tasked LIFT with re-engineering its owned and paid digital properties to deliver more
direct online leads and customer conversions. Our new website end to end redesign generated an immediate lift in direct customers at lower CPA.
QUOTE TO CUSTOMER EMAIL SERIES
LIFT IN SEM LANDING
DIRECT MAIL CPA
LIFT via integrated channels:
Our new website design and conversion UX helped triple direct customer sales, significantly reducing customer acquisition costs.
Our Facebook and IG creative generated higher response and lower cost per lead and cost per customer with higher direct sales.
We leveraged the LIFT Email Response Levers to convert more quote leads into customers at a faster pace. Our campaign email series consistently drove higher e-commerce orders to both prospects and existing customers.
Our 8 Rules for Direct Mail Response more than doubled the previous control response rate while lowering cost per customer by 53%.