When Craftsy decided to sunset their brand in favor of an updated, holistic e-commerce and instructional video destination called Bluprint, they looked to us to help develop the initial acquisition strategy and transition program. We also implemented a holiday gifting campaign that sparked thousands of subscriptions in just a few week’s time. Our work delivered a lift in leads and new customer conversions through a range of print and digital channels.
6X holiday campaign subscriber goal
3X direct mail conversion performance
1.6M social video news