Bluprint

Turning traditional crafters into
digital subscribers

Driving conversion
at key moments.

When Craftsy decided to sunset their brand in favor of an updated, holistic e-commerce and instructional video destination called Bluprint, they looked to us to help develop the initial acquisition strategy and transition program. We also implemented a holiday gifting campaign that sparked thousands of subscriptions in just a few week’s time. Our work delivered a lift in leads and new customer conversions through a range of print and digital channels.

LIFT via integrated channels:

Paid Social

Email

Display

DRTV

Web, UX

Direct Mail

Bluprint Laptop
LIFT highlights:

6X holiday campaign subscriber goal

3X direct mail conversion performance

1.6M social video news

Bluprint Laptop