Accelerated Mobile Pages, AMP, is a powerful, user-centered tool that enables marketers to send dynamic content with the instantly engaging benefits of interactivity. Capabilities include forms, carousels and sliders all within the email.
2. Animated CTAs
Adding animation in the hero of emails tends to increase engagement. So why not animate and draw attention to the action we want the consumer to take? We tested it and it works!
3. Neon Dark Mode
Dark Mode has been a hot topic for a while and it’s not going anywhere. People prefer it, as it’s easier on the eyes and battery life. So, what pops more on a dark background than neon? Grab their attention instantly with this retro design trend.
Emails are mostly read on mobile devices so keeping your communication clean and concise will help guide the consumer to the call-to-action.
5. 3D Design
Adding depth of field to your design helps it really pop off the page. Images appear to be more lifelike and alluring—gaining instant engagement.
6. Textured Illustrations
2D imagery can feel a little… flat. Give it some life by adding texture, color contrasts, gradients, tints and patterns.
7. Monochromatic/Duotone Color Palette
Create striking contrasts by limiting your color palette to one or two colors. This helps make other and/or more important elements pop.
High-quality photography, minimalistic layouts and muted color palettes make up this high-end design trend. Perhaps even making it coffee table-worthy!
9. Elements of Nature
Nature is making its way into email designs with leafy elements, earth tones and landscape illustrations. It’s literally going green.
10. Broken Grid Layouts
Typically, emails are created in columns and can stack easily. But, perhaps that’s a little boring. Consumers want to see beautiful, large graphics that span the email with copy placed unexpectedly. Time to get creative!