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NEWS POST

Top 10 Email Design Trends of 2021

Emotional email marketing has always been relevant, but after an unprecedented year, it's more important than ever to empathize with consumers.

So in light of a new year and new beginning, we've compiled a list of design trends that can help you connect with your consumers on a deeper level in 2021.

 

 

 

 1. Interactivity

Accelerated Mobile Pages, AMP, is a powerful, user-centered tool that enables marketers to send dynamic content with the instantly engaging benefits of interactivity. Capabilities include forms, carousels and sliders all within the email. 

 

 

 

 

 

 

 

 

2. Animated CTAs 

Adding animation in the hero of emails tends to increase engagement. So why not animate and draw attention to the action we want the consumer to take? We tested it and it works!

 

 

 

 

 

 

 

 

3. Neon Dark Mode

Dark Mode has been a hot topic for a while and it’s not going anywhere. People prefer it, as it’s easier on the eyes and  battery life. So, what pops more on a dark background than neon? Grab their attention instantly with this retro design trend.

 

 

 

 

 

 

 

 

4. Minimalism

Emails are mostly read on mobile devices so keeping your communication clean and concise will help guide the consumer to the call-to-action.

 

 

 

 

 

 

 

 

 

5. 3D Design

Adding depth of field to your design helps it really pop off the page. Images appear to be more lifelike and alluring—gaining instant engagement.

 

 

 

 

 

 

 

 

 

6. Textured Illustrations

2D imagery can feel a little… flat. Give it some life by adding texture, color contrasts, gradients, tints and patterns.

 

 

 

 

 

 

 

 

 

7. Monochromatic/Duotone Color Palette

Create striking contrasts by limiting your color palette to one or two colors. This helps make other and/or more important elements pop.

 

 

 

 

 

 

 

 

8. Editorial

High-quality photography, minimalistic layouts and muted color palettes make up this high-end design trend. Perhaps even making it coffee table-worthy!

 

 

 

 

 

 

 

 

9. Elements of Nature

Nature is making its way into email designs with leafy elements, earth tones and landscape illustrations. It’s literally going green.

 

 

 

 

 

 

 

 

10. Broken Grid Layouts

Typically, emails are created in columns and can stack easily. But, perhaps that’s a little boring. Consumers want to see beautiful, large graphics that span the email with copy placed unexpectedly. Time to get creative!

 

 

 

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