NEWS POST

LIFT Agency: A New, Forward-Thinking Brand Identity

This year has been tumultuous to say the least. Despite the challenges, it has also given all of us an unexpected chance to pause, reflect and survey the path we’re on. For us at LIFT, that meant taking the time to re-prioritize our goals and update our brand identity to better reflect who we are as an agency and where we’re going in the future.

This year has been tumultuous to say the least. Despite the challenges, it has also given all of us an unexpected chance to pause, reflect and survey the path we’re on. For us at LIFT, that meant taking the time to re-prioritize our goals and update our brand identity to better reflect who we are as an agency and where we’re going in the future.

THE LOGO 

Our new branding maintains blue as the primary color, but we’ve updated it to feel brighter and more ownable. The addition of new colors to our palettes such as yellow as an accent and grey also really helps our brand pop.

 

 

 

 

THE COLOR PALETTE

Our new branding maintains blue as the primary color, but we’ve updated it to feel brighter and more ownable. The addition of new colors to our palettes such as yellow as 

an accent and grey also really helps our brand pop. 

 

 

THE TYPEFACES

Both of our new typefaces are Google fonts so that we can easily work with them in different areas. The primary font (OSWALD) is used in all caps and has a punch to it that helps our brand stand out. Roboto complements as our secondary body copy typeface because it is clean and easy to read.

 

 

 

All in all, the new LIFT look is smart, modern, energetic—and a little edgy, too.