From rose gold to realism, here are the designs that will dominate holiday advertising in 2019.
Like elves, Clark W. Griswold and everyone’s mom—we’re already thinking about the holidays. In an effort to make sure our clients are looking merry and bright from Black Friday to January 2nd, we got design expert and basically our forever Miranda Priestley, Brent Matsuo, to pull together some of the design trends he thinks are going to be hot this holiday season.
A nice response to 2018’s sleek black color palate, this deep blue strikes the balance of being decadent enough to be festive but basic enough to be nondenominational. This color brings to mind the northern lights, cozy sweaters and even the welcome glow of tech screens.
BOLD COLOR + METALLIC
Silver and gold decorations are very standard holiday fare, but for 2019 we’ll see this trend get a little warmer. Rose gold and other coppery tones add some heat to winter palates and feel luxe while also adding pop to darker colors.
When most people think “Memphis Style” they conjure up images a lovely dry rub. But when it comes to design they should be thinking about the juicy pattern that’s having a resurgence. Memphis design was created in Italy in the 80’s and is meant to counteract the sparseness of 50’s/70’s structure. It features squiggles, bright colors and whimsical lines. Because our culture is a little 80’s obsessed right now (thanks Stranger Things), Memphis design is making a comeback. The patterns are a great way to make design cheeky and fun—without looking overly childish.
Coastal Creative called this design style “a colorful, digital Rorschach test.” All I see here is an innovative way to play with shapes this winter (Also, if I squint, I see my mom and dad fighting over a turkey, which is weird.) This design style is a way to be playful and suggest holiday shapes without being explicit.
REALISM + FLAT DESIGN
No 3D glasses needed, these designs jump off the page all on their own. Flying and floating realistic elements against abstract backgrounds gives your designs the depth they need to stop thumbs and stand out.
Seasonal objects are both fun and striking, and this design trend calls for using them in unique new ways. Recreating things with other objects is a good way to flex your creative vision and show that you can think less linearly.
Here’s hoping we all make it through this holiday ad season with minimal headaches and lots of flair. What trends are you most excited about this year?