Category: Blog

THE LOGO  Our new branding maintains blue as the primary color, but we’ve updated it to feel brighter and more ownable. The addition of new colors to our palettes such as yellow as an accent and grey also really helps our brand pop.         THE COLOR PALETTE Our new branding maintains blue…

We LIFTers are good at a lot of things: setting big goals and reaching them, driving sales and conversions and understanding customer needs from the ground up. But the thing we’re most proud of is the ability to drive customer growth. And the secret behind our success is our 8 Rules for Results. The 8…

Meet the newest LIFTers: Jess and Shelby. Brought on to work with LIFT’s growing East Coast clients, the New York-based creative dream team now makes magic from their homes during quarantine. Get to know them in 20 riveting-ish questions. 1. WHAT WAS YOUR FIRST IMPRESSION WHEN TAKING THE JOB AT LIFT? J: I noticed that…

There are a billion blogs about 2020 trends. With our years of experience driving customer growth, our team of savvy LIFT-ers distilled all that info into 5 top trends that should be on your radar for the year ahead. 1. PERSONALIZE THE CONTENT “Hey ” is only the beginning; using data to personalize digital and…

There’s nothing like standing at the finish line of another year and looking back. Even though at times 2019 felt like a decade in itself, we did bear witness to some offbeat, groundbreaking, and just bonkers media and culture. A Slate “trending topics” eyebrow I saw the other day sums this up neatly. Truly the…

With more and more new media channels emerging every year, it can be complicated to evaluate which options are best for your business. Here’s a quick overview of the common media mistakes we see, how to make your media work harder and which new channels we’re excited about. AVOID COMMON MISTAKES Just Because You Know…