Strategist

2-3 years’ experience
San Francisco

Hello! We’re looking for a smart, hardworking strategist with a few years’ experience to help grow business for our clients and evolve LIFT as an agency. You will be hands on, working across all of our clients—most of which are B2C subscription companies ranging from established brands to upcoming startups. You will have access to a researcher and designer to help you bring growth marketing tests and recommendations to life. We’re looking for someone with a growth mentality, excited about designing, testing and optimizing marketing experiences that engage customer and deliver on business goals.

Role:
You will work collaboratively with the strategy, account and creative teams in identifying gaps and framing opportunities, looking across consumer, brand, market, competitive and channel dimensions. You will interface with client marketing and management and help to ensure strategic focus throughout the planning and execution of the solution. Where opportunities exist to align the strategy across touchpoints (digital media, mobile, social, direct marketing, etc.) you will assist the team to apply industry best practices, client data/experiences and value and cost-based assumptions to plan and optimize marketing efforts around clients’ goals.

Responsibilities:

  • Research trends and technologies to determine how they influence our clients’ business
  • Support building growth models
  • Apply knowledge to assist in developing integrated marketing plans that make best use of channel opportunities across the consumer lifecycle
  • Help build Customer Journey maps (document customer experience from the customer’s eyes, enriching the brand's interactions with their customers)
  • Help define and differentiate between customer segments (create flows and experiences relevant to the different segmentations)
  • Work with the creative team to maintain focus on the strategic plan’s goals and objectives
  • Analyze/review campaign results to constantly improve LIFT’s clients’ customer experience and marketing recommendations

Qualifications:

  • 2-3 years in consumer marketing strategy, with knowledge of marketing concepts, platforms, tactics and technologies
  • Experience in digital strategy, online advertising/promotion, site development strategy, conversational marketing, mobile marketing, data science and/or analytics
  • Ability to review vast amounts of industry or category-specific research, synthesize and draw relevant conclusions and insights
  • Experience in building presentations and telling a clear story
  • Ability to work well in small teams alongside strategists and account managers
  • Ability to identify strategic needs, proactive in nature
  • Great project management and organization abilities

Our Philosophy:
At LIFT, we work hard, think smart, have fun and possess a relentless curiosity about what drives customers deeper into a branded experience. We believe marketing is about connecting brands to each and every customer on the individual level across their entire journey. Through the pairing of beautiful design with business savvy, we work with our clients to craft strategic roadmaps to effortlessly guide customers through digital and physical touchpoints deep into the brand experience. Lifting our clients’ bottom line is the critical measure of success here at LIFT.

LIFT is an independent marketing agency based in the heart of downtown San Francisco (there’s a Blue Bottle in our building!). We have 10+ years of experience working with e-retail and subscriber-focused brands from big companies to small start-ups and everything in between. We’re a work-hard, play-harder office with a love for Friday happy hours (come spin the wheel!) and a stuffed ferret mascot (whose portraits adorn our walls). So bring your point of view, party pants and desire to do great work. Welcome to life at LIFT!

Next Steps:
Interested? Awesome.

  1. Check out our website to get a sense of the projects we work on and trends we are watching. https://www.wearelift.com/
  2. Check us out on Instagram to get a feel for our office culture. https://www.instagram.com/weareliftagency/
  3. If you feel like “you” can become a part of “us,” please email careers@wearelift.com with 1) a link to your LinkedIn profile, 2) resume and 3) a brief email (~200 words) explaining why you believe you would be the perfect fit for this role.
LIFT Agency

650 California Street, 22nd Floor
San Francisco, CA 94108

Phone:   415 248 3170
Fax:   415 248 3176
E-mail:  hello@wearelift.com

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