Email Optimizer

Email Optimizer

Get more customers from your email campaigns

A diagnostic tool for
better EMAIL Performance

LIFT compares select email programs against our proven approach and creative methodologies to uncover opportunities and achieve higher customer conversion.

BENEFIT TO YOU:
Higher conversion and top business impact email KPIs.

LIFT’S DIRECT MAIL
TRACK RECORD

Our approach has fueled higher customer conversions via email for a range of clients, including:

Primary EMAIL RESPONSE LEVERS

We optimize email performances with a focus on the core “impact levers”

Delivery

  • Respect can-spam
  • Respect opt-in
  • Avoid spam filter
  • Consider double opt-in
  • Preference center
  • Maintain high sender reputation
  • Ensure whitelisting / clean IP
  • Use a reputable ESP

Open

  • Use enticing subject lines
  • Strategize pre-header text
  • Optimize sender address and from name
  • Optimize delivery time
  • Consider frequency
  • Nurture trust relationship with relevance
  • Embrace personalization

Read

  • Honor the subject line
  • Leverage data for personalization
  • Make content relevant
  • Keep it simple
  • Ensure broad device and client legibility
  • Optimize content layout
  • Strengthen quality of offer
  • Optimize LIFT’s 8 Rules

Click

  • Make sure the message/offer is compelling
  • Make certain CTA is action-oriented
  • Experiment with CTA placement and content
  • Include non-image CTAs
  • Maintain brand reputation in design and execution
  • Optimize LIFT’s 8 Rules

Convert

  • Honor the CTA with consistent and relevant destination experience (landing page, website, mobile, etc)
  • Ensure the destination experience is easy to use
  • Build trust
  • Address benefits, hurdles and barriers

LIFT'S 8 RULES
FOR EMAIL
PERFORMANCE

Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the email channel.

1.

Look at
me

2.

What’s in it
for me?

3.

HONOR
THE CTA

4.

BENEFITS
OVER FEATURES

5.

WORK IS A
4-LETTER WORD

6.

Break down
barriers

7.

BUILD
TRUST

8.

Respect
the brand

HOW WE’LL LIFT

6 steps for higher performing email.

Step 1

Success
Assessment

Examine current emails along with past test learnings. Confirm email KPIs, cadence and post-click experience. Define available data points for segmentation and personalization.

Step 2

Map Customer Experience

Develop interactive blueprint to measure campaign performance by each email touchpoint. Includes KPI data for desktop and mobile.

Step 3

Target Audience Insights

Identify your top target audience’s traits and behaviors.
• Values/Needs
• Awareness Level
• Barriers


Step 4

Brand USP

Establish how your brand and solution are the best choice for your target customers.
• Brand Values/Solutions
• Barrier Hurdles
• Competitive Offsets
• Claims/Social Proof

Step 5

ID Segmentation Opportunities

Examine potential opportunities for segmentation to drive higher opens and response. Also, provide triggered behavior recommendations when applicable.

Step 6

Define Adaptive Messaging Framework

Develop full-funnel messaging hooks for engagement based on audience awareness and consideration level in your funnel.
• Top Prospect Hooks
• Top Consideration Hooks
• Top Retargeting Hooks


Step 7

LIFT Email Lever Analysis

A deep dive on how each email lever can improve performance, including Delivery, Opens, Clicks and Conversions. Includes opportunities based on our 8 Rules methodology.

WHAT YOU’LL GET

LIFT PLAN

Detailed recommendations and test plan for higher converting email campaigns, including:

  • Target audience insights
  • Funnel-specific Brand USPs
  • LIFT Email Lever Opportunity

CREATIVE EXECUTION

New email design and
messaging to test and deploy
for higher conversion

LIFT guarantee

For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.

FIND OUT HOW WE CAN LIFT YOUR
NEXT EMail CAMPAIGN

Contact us