Email Optimizer
Better email performance guaranteed
A Diagnostic Tool for Better
Email Performance
We use our proven methodologies to examine your current email efforts and uncover an itemized list of test opportunities for better email results.
LIFT's Email Track Record
Our approach has delivered dozens of new control packages for a range of clients, including:
How We'll LIFT
5 levers for optimizing email mail.
LEVER 1
Deliver
Ensure delivery by optimizing for CAN-SPAM, recognizing opt-ins, and maintaining a high sender reputation.
LEVER 2
Open
Drive opens by optimizing subject lines, pre-header text, and using a trusted sender address.
LEVER 3
Engage
Grab Interest by leveraging personalization, using a simple optimized layout and leveraging LIFT's 8 rules.
LEVER 4
Click
Drive clicks by using action-oriented CTAs and optimized CTA placement through strategic testing.
LEVER 5
Convert
Optimize conversion by addressing benefits, hurdles, and barriers in a consistent and relevant landing page.
What You'll Get
LIFT Plan
Detailed email program opportunities including:
• Optional creative concepts
• Execution
• Coding
Find Out How Our Optimizer Can LIFT Your Next Email Campaign
Want a Lift?
SAN FRANCISCO
240 Stockton Street
Suite 900
San Francisco, CA 94108
NEW YORK
254 W 31st Street
15th Floor
New York, NY 10001
