Email Optimizer
Get more customers from your email campaigns
A diagnostic tool for
better EMAIL Performance
LIFT compares select email programs against our proven approach and creative methodologies to uncover opportunities and achieve higher customer conversion.
BENEFIT TO YOU:
Higher conversion and top business impact email KPIs.
LIFT’S DIRECT MAIL
TRACK RECORD
Our approach has fueled higher customer conversions via email for a range of clients, including:
Primary EMAIL RESPONSE LEVERS
We optimize email performances with a focus on the core “impact levers”
Delivery
- Respect can-spam
- Respect opt-in
- Avoid spam filter
- Consider double opt-in
- Preference center
- Maintain high sender reputation
- Ensure whitelisting / clean IP
- Use a reputable ESP
Open
- Use enticing subject lines
- Strategize pre-header text
- Optimize sender address and from name
- Optimize delivery time
- Consider frequency
- Nurture trust relationship with relevance
- Embrace personalization
Read
- Honor the subject line
- Leverage data for personalization
- Make content relevant
- Keep it simple
- Ensure broad device and client legibility
- Optimize content layout
- Strengthen quality of offer
- Optimize LIFT’s 8 Rules
Click
- Make sure the message/offer is compelling
- Make certain CTA is action-oriented
- Experiment with CTA placement and content
- Include non-image CTAs
- Maintain brand reputation in design and execution
- Optimize LIFT’s 8 Rules
Convert
- Honor the CTA with consistent and relevant destination experience (landing page, website, mobile, etc)
- Ensure the destination experience is easy to use
- Build trust
- Address benefits, hurdles and barriers
LIFT'S 8 RULES
FOR EMAIL
PERFORMANCE
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the email channel.
1.
Look at
me
2.
What’s in it
for me?
3.
HONOR
THE CTA
4.
BENEFITS
OVER FEATURES
5.
WORK IS A
4-LETTER WORD
6.
Break down
barriers
7.
BUILD
TRUST
8.
Respect
the brand
HOW WE’LL LIFT
6 steps for higher performing email.
Success
Assessment
Examine current emails along with past test learnings. Confirm email KPIs, cadence and post-click experience. Define available data points for segmentation and personalization.
Map Customer Experience
Develop interactive blueprint to measure campaign performance by each email touchpoint. Includes KPI data for desktop and mobile.
Target Audience Insights
Identify your top target audience’s traits and behaviors.
• Values/Needs
• Awareness Level
• Barriers
Brand USP
Establish how your brand and solution are the best choice for your target customers.
• Brand Values/Solutions
• Barrier Hurdles
• Competitive Offsets
• Claims/Social Proof
ID Segmentation Opportunities
Examine potential opportunities for segmentation to drive higher opens and response. Also, provide triggered behavior recommendations when applicable.
Define Adaptive Messaging Framework
Develop full-funnel messaging hooks for engagement based on audience awareness and consideration level in your funnel.
• Top Prospect Hooks
• Top Consideration Hooks
• Top Retargeting Hooks
LIFT Email Lever Analysis
A deep dive on how each email lever can improve performance, including Delivery, Opens, Clicks and Conversions. Includes opportunities based on our 8 Rules methodology.
WHAT YOU’LL GET
LIFT PLAN
Detailed recommendations and test plan for higher converting email campaigns, including:
- Target audience insights
- Funnel-specific Brand USPs
- LIFT Email Lever Opportunity
CREATIVE EXECUTION
New email design and
messaging to test and deploy
for higher conversion
LIFT guarantee
For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.