Email Offerings
Get more with email —
your top performing ROI channel
Our email
offerings
Strategy &
Planning
Program evaluation, customer journey mapping, segmentation programs, campaign strategy, testing strategy and planning
Creative
Best-practice creative design and messaging, including scalable template designs for optimal execution
Deployment and optimization
ESP integration, HTML coding, QA and Deployment, Data reporting and analysis
LIFT’S Email
Track Record
Our approach has fueled higher email customer conversions for a range of clients including:
Our email
response levers
We optimize email performances with a focus on the core “impact levers” to ensure optimal response.
Delivery
- Respect can-spam
- Respect opt-in
- Avoid spam filter
- Consider double opt-in
- Preference center
- Maintain high sender reputation
- Ensure whitelisting / clean IP
- Use a reputable ESP
Open
- Use enticing subject lines
- Strategize pre-header text
- Optimize sender address and from name
- Optimize delivery time
- Consider frequency
- Nurture trust relationship with relevance
- Embrace personalization
Read
- Honor the subject line
- Leverage data for personalization
- Make content relevant
- Keep it simple
- Ensure broad device and client legibility
- Optimize content layout
- Strengthen quality of offer
- Optimize LIFT’s 8 Rules
Click
- Make sure the message/offer is compelling
- Make certain CTA is action-oriented
- Experiment with CTA placement and content
- Include non-image CTAs
- Maintain brand reputation in design and execution
- Optimize LIFT’s 8 Rules
Convert
- Honor the CTA with consistent and relevant destination experience (landing page, website, mobile, etc)
- Ensure the destination experience is easy to use
- Build trust
- Address benefits, hurdles and barriers
LIFT's 8 rules
for email
response
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the email channel.
1.
Look at
me
2.
What’s in it
for me?
3.
Honor
the CTA
4.
Benefits
over features
5.
Work is a
4-letter word
6.
Break down
barriers
7.
Build
trust
8.
Respect
the brand
LIFT Email Optimizer
EXPECT MORE FROM YOUR EMAIL CAMPAIGNS
LIFT examines select email programs against our proven approach and creative methodologies to uncover opportunities and achieve higher customer conversion.
WHAT YOU’LL GET:
Higher conversion and top business impact email KPIs.