Direct Mail Control Beater
Better direct mail performance guaranteed
A diagnostic tool for better DM Performance
We use our proven methodologies to examine your current direct mail efforts and uncover an itemized list of test opportunities for better direct mail results.
BENEFIT TO YOU:
Better return on your direct mail investments with higher response and CPA.
LIFT’S DIRECT MAIL
Our approach has delivered dozens of new control packages for a range of clients, including:
LIFT'S 8 RULES
FOR DIRECT MAIL
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the direct mail channel.
What’s in it
WORK IS A
HOW WE’LL LIFT
6 steps for higher performing direct mail.
Analysis of current control(s) along with past test learnings. Confirm KPIs mapped to target customer journey.
Identify your top target audience’s traits and behaviors.
• Awareness Level
Establish how your brand and solution are the best choice for your target customers.
• Brand Values/Solutions
• Barrier Hurdles
• Competitive Offsets
• Claims/Social Proof
Establish top “hooks for engagement” to draw in interest and demand for your DM offering.
8 RULES LIFT ANALYSIS
Deep dive into how each LIFT Rule can improve response.
Ranked list of opportunities and predicted impact to guide and inform your new winning control package.
WHAT YOU’LL GET
Detailed recommendations including:
- Target audience insights
- DM Brand USP and LIFT hooks
- 8 Rules analysis
- Opportunity summary
New direct mail formats with copy and designs to test and win as your new control.
For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.