Direct Mail Control Beater

Direct Mail Control Beater

Better direct mail performance guaranteed

A diagnostic tool for better DM Performance

We use our proven methodologies to examine your current direct mail efforts and uncover an itemized list of test opportunities for better direct mail results.

BENEFIT TO YOU:
Better return on your direct mail investments with higher response and CPA.

LIFT’S DIRECT MAIL
TRACK RECORD

Our approach has delivered dozens of new control packages for a range of clients, including:

LIFT'S 8 RULES
FOR DIRECT MAIL
PERFORMANCE

Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the direct mail channel.

1.

Look at
me

2.

What’s in it
for me?

3.

HONOR
THE CTA

4.

BENEFITS
OVER FEATURES

5.

WORK IS A
4-LETTER WORD

6.

Break down
barriers

7.

BUILD
TRUST

8.

Respect
the brand

HOW WE’LL LIFT

6 steps for higher performing direct mail.

Step 1

SUCCESS ASSESSMENT

Analysis of current control(s) along with past test learnings. Confirm KPIs mapped to target customer journey.

Step 2

AUDIENCE
INSIGHTS

Identify your top target audience’s traits and behaviors.
• Values/Needs
• Awareness Level
• Barriers

Step 3

BRAND
USP

Establish how your brand and solution are the best choice for your target customers.
• Brand Values/Solutions
• Barrier Hurdles
• Competitive Offsets
• Claims/Social Proof


Step 4

DEFINE
LIFT HOOKS

Establish top “hooks for engagement” to draw in interest and demand for your DM offering.

Step 5

8 RULES LIFT ANALYSIS

Deep dive into how each LIFT Rule can improve response.

Step 6

OPPORTUNITY
SUMMARY

Ranked list of opportunities and predicted impact to guide and inform your new winning control package.

WHAT YOU’LL GET

LIFT PLAN

Detailed recommendations including:

  • Target audience insights
  • DM Brand USP and LIFT hooks
  • 8 Rules analysis
  • Opportunity summary

CREATIVE EXECUTION

New direct mail formats with copy and designs to test and win as your new control.

LIFT guarantee

For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.

FIND OUT HOW OUR CONTROL BEATER
CAN LIFT YOUR NEXT DIRECT MAIL CAMPAIGN

Contact us