Digital Creative Optimizer
Get better ROI from your digital media investments
LIFT YOUR CREATIVE IMPACT
A new diagnostic tool to get the most out of creative’s increasingly pivotal impact on media performance, LIFT compares your current digital creative efforts against our proven creative and testing methodologies to generate higher response and optimal acquisition costs.
BENEFIT TO YOU
Better return on your digital media investments,
including lower CPL and CPA.
LIFT’S DIGITAL MEDIA TRACK RECORD
Our LIFT approach has improved ROI on digital media spend for a range of clients, including:
LIFT'S 8 RULES
FOR DIGITAL MEDIA
Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the digital channel.
What’s in it
WORK IS A
HOW WE’LL LIFT
5 steps for how we’ll help you achieve better digital media ROI.
Analyze current ad controls along with past test learnings. Confirm KPIs mapped to target customer journey.
Identify your top target audiences’ traits, values, needs and barriers to address behaviors.
Develop test-and-learn matrix with learning implications and measurement framework.
New Ad concepts with new design and messaging, production and adaptations for deployment.
Detailed results along with insights and learnings for optimized performance on future campaigns.
WHAT YOU’LL GET
Detailed recommendations for higher ROI:
- Target audience insights
- Top brand USP and LIFT hooks
- 8 RULES analysis
- Opportunity summary
For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.