Digital Creative Optimizer

Digital Creative Optimizer

Get better ROI from your digital media investments

LIFT YOUR CREATIVE IMPACT

A new diagnostic tool to get the most out of creative’s increasingly pivotal impact on media performance, LIFT compares your current digital creative efforts against our proven creative and testing methodologies to generate higher response and optimal acquisition costs.

BENEFIT TO YOU
Better return on your digital media investments,
including lower CPL and CPA.

LIFT’S DIGITAL MEDIA TRACK RECORD

Our LIFT approach has improved ROI on digital media spend for a range of clients, including:

LIFT'S 8 RULES
FOR DIGITAL MEDIA
PERFORMANCE

Our proven methodology identifies 8 key strategic creative checkpoints to ensure optimal response in the digital channel.

1.

Look at
me

2.

What’s in it
for me?

3.

HONOR
THE CTA

4.

BENEFITS
OVER FEATURES

5.

WORK IS A
4-LETTER WORD

6.

Break down
barriers

7.

BUILD
TRUST

8.

Respect
the brand

HOW WE’LL LIFT

5 steps for how we’ll help you achieve better digital media ROI.

Step 1

SUCCESS ASSESSMENT

Analyze current ad controls along with past test learnings. Confirm KPIs mapped to target customer journey.

Step 2

AUDIENCE
INSIGHTS

Identify your top target audiences’ traits, values, needs and barriers to address behaviors.

Step 3

STRATEGIC
PLAN

Develop test-and-learn matrix with learning implications and measurement framework.


Step 4

CREATIVE DEVELOPMENT
AND EXECUTION

New Ad concepts with new design and messaging, production and adaptations for deployment.

Step 5

RESPONSE ANALYSIS
& OPTIMIZATION

Detailed results along with insights and learnings for optimized performance on future campaigns.

WHAT YOU’LL GET

LIFT PLAN

Detailed recommendations for higher ROI:

  • Target audience insights
  • Top brand USP and LIFT hooks
  • 8 RULES analysis
  • Opportunity summary

LIFT guarantee

For the right clients, we’re willing to guarantee results for new creative test packages that go to market with LIFT recommendations.

Learn how we can lift your next
digital media campaign.

Contact us