Digital Media LIFT Calculator

See how a small lift in creative can deliver big impact on your digital media ROI

Input your current digital campaign performance

Campaign Budget
Campaign Length (months)

We recommend a minimum of 3 months.

Average CPM

If you're not sure, we will use this industry average.

Current CTR Average

If you're not sure, we will use this industry average.

Post-click Conversion Rate

If you're not sure, we will use this industry average.

LIFT in CTR
LIFT in Conversion Rate

Current Campaign KPIs

Cost per Visit
$1.00
Cost per Customer
$40.00
Campaign Conversions
3,750

LIFT ROI IMPACT

NEW
LIFT
New Cost per Visit
$0.72
-28.00%
New Cost per Customer
$33.79
-15.52%
New Campaign Conversions
4,439
+14.62%

Ready to make your digital media work HARDER?