Discovered strong, untapped audiences
in a saturated market — just in time
for the holidays.
TRX had saturated the at-home fitness market. With holiday sales and end-of-year financial goals looming, they needed to identify potential new audiences on a tight budget—and fast.
We identified six new fitness communities to target and test
against a control, resulting in the discovery of two promising
groups with immense potential.
Through the creation of more focused Facebook ads to a more
relevant landing page experience, we delivered segments with
significantly higher performing sales conversion rates.
Discovered untapped audience: Yogis
Met year-end financial goals due to new audience opportunities