Discovered strong, untapped audiences
in a saturated market — just in time
for the holidays.

TRX had saturated the at-home fitness market. With holiday sales and end-of-year financial goals looming, they needed to identify potential new audiences on a tight budget—and fast.

IMPROVED CONVERSION TO NEW AUDIENCES

We identified six new fitness communities to target and test
against a control, resulting in the discovery of two promising
groups with immense potential.

Winter Sports Yoga Runners Weight Loss Travellers Fit Over 50

CUSTOMIZED TO CONVERT

Through the creation of more focused Facebook ads to a more
relevant landing page experience, we delivered segments with
significantly higher performing sales conversion rates.

THE LIFTS

300% LIFT IN CONVERSION RATE

Discovered untapped audience: Yogis

30% SHORTER PURCHASE CYCLE

Met year-end financial goals due to new audience opportunities