Rodan + Fields

Give ’em the old razzle dazzle.

Quicken has long been a spectacular personal financial management tool, but their emails didn’t always measure up. In 2018, they tapped our creativity to develop their December promotional email and landing page module with the goal of stopping some thumbs, spicing things up and driving conversion of licensed Quicken customers to subscription.

INSIGHT

Stand out of the inbox.


Consumers get so many promotional emails and because of this deluge, brands have to work extra hard to be worth opening.

Quicken’s email approach hit hard on offer but could be significantly optimized with: consumer-focused copy approach, urgency and stronger, eye-catching visuals that work hard to support the main idea.

APPROACH

Make some moves.

We created 5 different creative approaches, each using dynamic animated backgrounds and other eye-catching graphics. Each design was optimized from copy to layout using our in-house success metrics.

RESULT

Increased open rate—that’s a cause for real confetti.

The client ran our confetti concept because they liked the pomp and circumstance that fun animation added to an otherwise standard email. It made the offer pop and well exceeded their goals. They appreciated our creativity so much they ended up using the “Better Than Ever” approach in their February email, which also went off with a bang.

Quicken