Frontpoint

Shining a new light on smart home security.

In November 2018, Frontpoint tasked us with revealing their brand-new products just in time for Black Friday and Cyber Monday. During the busiest shopping time of the year, ads have to work harder than ever to be effective. After presenting four unique campaign themes, they went with Holiday Glow, a concept which allows their most recent products to stand out in a modern way.

INSIGHT

People are always looking for the latest and greatest deals for the holidays.


To help drive sales, we needed to introduce customers to new and exciting products with an exclusive deal and a gift incentive.

APPROACH

Use key shopping days to introduce all-new optimized products.

This season, we invited customers to secure their homes by showing them Frontpoint’s newest products. The simple focus on products aligned with Frontpoint’s branding, while the bold, eye-catching visuals with strong messaging gave it the sparkle it needed for the holiday season.

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