Digital Marketing Specialist

San Francisco, CA

Hello! We’re looking for a smart, hardworking digital media expert with 3-4 years of experience to help grow business for our clients and evolve LIFT as an agency. You will be the digital marketing lead on all campaign and evergreen projects for our fastest-growing clients. We’re looking for someone with a growth mentality who’s excited about designing, testing and optimizing paid social, display and digital experiences that acquire new customers based on measurable results.

Role

You will work collaboratively with the strategy, media and account teams focusing on an analytical and process-based approach to execute and monitor digital initiatives. Your focus will be on the ongoing development, maintenance and execution of clients’ paid digital acquisition programs. You will be responsible for coordinating and managing the media planning, execution, testing and optimization of of paid digital acquisition channels including search, social, display, video, programmatic, remarketing and others as relevant. You are expected to be the digital expert within our agency–knowing how the channels are evolving, determining best practices across paid media and finding winners.

Responsibilities

  • Test Planning. Creating and implementing A/B testing plans, segmenting audiences and tracking properly to optimize campaigns to increase effectiveness
  • Tracking. Manage pixel placements and tracking codes by working with appropriate teams to place and QA new pixels when necessary
  • Execution. Full campaign execution including trafficking of digital display ads, Facebook ads buildout, management of SEM including keyword strategy, PPC, link building, page rank and more. Continuous monitoring of campaign execution to ensure proper tracking, targeting and pacing is on par
  • Response Analysis. Develop and run all digital reporting including campaign recaps. Analyze campaign performance, providing recommendations for creative and targeting optimization based on data and findings

Qualifications

  • 3-4 years of experience in a similar digital marketing role with strong knowledge of current digital landscape, platforms, tactics, technologies and best practices
  • Proven success managing online marketing programs with CPC, CPA and CPM cost models
  • Previous experience required using digital tracking tools (Google Analytics, Google Ad Manager/Doubleclick, Facebook Business Manager)
  • Knowledge of Facebook Ads strategies and implementation
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates preferred
  • Google Adwords and Google Analytics Certifications preferred
  • Ability to review vast amounts of industry- or category-specific research, synthesize and draw relevant conclusions and insights
  • Experience in building presentations and telling a clear story
  • Ability to work well in small teams alongside strategists and account managers
  • Great project management and organizational abilities

Our Philosophy

At LIFT, we work hard, think smart, have fun and possess a relentless curiosity about what drives customers to action. We believe marketing is about connecting brands to each and every customer on the individual level across their entire journey. Through the pairing of beautiful design with business savvy, we work with our clients to craft strategic roadmaps to effortlessly guide customers through digital and physical touchpoints down the funnel and deep into the brand experience. Lifting our clients’ bottom line is the critical measure of success here at LIFT.

LIFT is an independent marketing agency based in the heart of downtown San Francisco on the 22nd floor with views over the city. We have 10+ years of experience working with e-retail, home services and subscriber-focused brands from big companies to small start-ups and everything in between. We’re a work-hard, play-harder office with a love for Friday happy hours. So bring your point of view, party pants and desire to do great work. Welcome to life at LIFT!

Next Steps:

Interested? Awesome.

  1. Check out our website to get a sense of the projects we work on and the trends we are watching. https://www.wearelift.com
  2. Check us out on Instagram to get a feel for our office culture. https://www.instagram.com/weareliftagency
  3. If you feel like "you" can become a part of "us," please email careers@wearelift.com. with 1) a link to your LinkedIn profile, 2) your resume and 3) a brief email (~200 words) explaining why you believe you would be the perfect fit for this role.

San Francisco
650 California Street, Suite 2200
San Francisco, CA 94108

New York
450 Lexington Ave
New York, NY 10017

Phone: 415 248 3170
Email: hello@wearelift.com

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